Stirring up controversy is content creator and public figure Malak Sawaf.
Several videos on photography and photography content in Sweden and European countries, distinguished by their conciseness of appropriate content.
What is the difference between an “influencer” and a digital content creator?
Content creator and influencer, in our current era that focuses on working through the Internet and digital marketing for companies. Words like content creator and influencer are thrown around on almost every social media platform. Have you ever wondered, what do these terms really mean? Is it the same thing? How do the two roles differ from a user or consumer perspective?
In short, content creator is a broad term that describes someone who produces a form of content. Including but not limited to blog posts, videos and photography.
Influencers can also create such content. But they are better known for their connection with their audience, i.e. the impact they have on their followers.
Still confused? Let's delve into the world of content creators and influencers to understand exactly what they do and what makes them different from each other.
What does a content creator do?
Content creators create content for blogs and social media platforms. This can include YouTube and TikTok videos, and text posts on social media sites such as Facebook, Twitter, Instagram, LinkedIn, etc.
The content they produce is usually original and can be shared for money, audience building, brand awareness, or as a way to share their talent online.
For example, insta-poets, bloggers, and newsletter writers are usually seen as content creators. However, content creators are not limited to texts. They can specialize in video, audio, and visual content, among multiple other formats.
What influencers do
Influencers are individuals who are popular on social media and other content sharing platforms who leverage their large followers to promote specific brands and lifestyles.
Also, this can be very useful for brands and small businesses looking to reach new users and build brand awareness.
When you see someone with thousands of followers flaunting a beauty product or any brand. It is likely to be influential.
Influencers also promote products and lifestyles through photos, videos, blogs, and other forms of media.
Influencers often create the content; From here comes the confusion and confusion between the two concepts. However, the difference is that influencers focus more on audience engagement, promotions, and portraying a certain image of themselves and their lives to maintain and grow their influence.
Content creator vs influencer
Now that you know more about what creators and influencers do, how they work, and the tools they use. It's time to think about which one would be right for your business. Whether you plan to work with content creators, influencers, or both, each option has pros and cons. Let's discuss that below.
Work with the content creator
Let's start by highlighting the pros and cons of working with content creators. Know that there will always be some individual differences based on how each person operates. But many content creators share the following traits.
Positives:
Content creators are well versed in digital marketing and can add more value to your marketing campaigns.
Content creators can offer more than one skill, they can write about your product but can also provide images and videos for a more comprehensive final product.
Content creators tend to be good storytellers, who can weave powerful narratives and search results to strengthen your story and position your brand effectively.
cons:
Content creators may or may not have huge followers. Many content creators don't make much of an impact on their audience. So you won't necessarily get millions of impressions on your post.
Content creators typically do not engage in sponsored posts, so your content may not be sponsored in nature.
Some creators have specific processes for how they work. They may not be able to customize their content to fit your marketing needs.
Working with an influencer
Let's now take a look at the pros and cons you can experience when working with influencers in different industries.
Positives:
Influencer marketing offers a significant return on your investment, studies show that nearly 90 percent of marketers feel that influencers offer a similar or better return on investment than other marketing channels.
Influencers have strong relationships with their audiences. So your posts can get a lot of engagement.
Working with influencers can help you target specific audiences. For example, beauty influencers have a lot of followers interested in beauty products so you can market them directly.
cons:
Influencers may have a large following but are still sub-par content creators. Not every influencer can make the most engaging post, there is often no quality guarantee.
Influencers may have fake followers, many influencers today buy followers or have fake accounts to boost their apparent credibility making it very difficult to vet them before partnering.
Many social media users hate engaging with influencers. So you are essentially cutting off a large portion of your target audience by only working with influencers.
Read also: Electronic content marketing via social media
The bottom line here is that both influencers and content creators have something to offer. But you need to carefully consider your needs before choosing to work with any of them, in the end remember that some content creators double as influencers, offering you the best of both worlds.
In conclusion, working with content creators and influencers can benefit your marketing efforts. Content creators can help build an effective content marketing strategy. While influencers can help you reach more targeted users through sponsored posts.